The lack of higher quality residential supply in Turkey means thriving business for those who can produce it. Benefitting from a strong home brand, solid business models and a focus on quality and detail, Turkey’s largest real estate investment company Emlak Konut is one such developer and doubled in size between 2003 and 2010. General Manager Murat Kurum talks to World Report about the high demand for the company’s middle and upper-middle income projects from buyers across Turkey, the Middle East, the Gulf region and neighbouring European countries, and its plans to become a major global brand within five years