Crafting Timeless Quality with PORTER Bags

Since its inception, Porter Yoshida has stood as a beacon of craftsmanship, blending tradition with innovation to produce high-quality bags that stand the test of time. Company president Yukihiro Yoshida shares his insights into the brand's philosophy, partnerships, and commitment to sustainability.

“Our foundational philosophy revolves around preserving craftsmanship," Mr. Yoshida says. "This commitment has guided our collaborations in production, distribution, marketing, and fostering partnerships with various other parties that enable us to consistently produce and sell high-quality bags.”

The company’s daily interactions with craftsmen are not solely driven by a focus on maximizing business or increasing sales. Instead, passion lies in the creation of high-quality, unique, and exclusive bags that no other brand can match. Along with its craftsman partners, Porter Yoshida finds satisfaction in producing products that users can enjoy for an extended period. This philosophy has been the cornerstone of its approach since the beginning and is a shared ethos among its manufacturing partners.

“We recognize that we cannot accomplish everything independently, so our success is intrinsically tied to our partners,” adds Mr. Yoshida. “The strength of our partnerships goes beyond local knowledge, expertise, or reputation. What unites all our partners – whether in manufacturing, sales, or logistics – is a shared passion for Porter Yoshida's bags. They are driven by a genuine love for our products such as PORTER and a desire to contribute to the creation of quality bags that stand the test of time.

“Our primary focus is centered on crafting high-quality bags that resonate with people and become cherished items in their lives.”

Moreover, the company offers repair services, and it's worth noting that the same craftsmen responsible for crafting its bags also handle repairs. This hands-on involvement in repairs allows them to identify areas for potential improvement and refinement.

Central to Porter Yoshida's success are its partnerships, driven by a shared passion for the brand's products, with the president believing that the strength comes from an expectation that the partners bring a similar level of passion and commitment. There is also an emphasis on the importance of direct experience in conveying the quality of the company’s products.

"Allowing people to experience the difference for themselves is key," Mr. Yoshida states. "Our craftsmen continuously strive for excellence, ensuring our products maintain their quality and improve with time."

In a new and ground-breaking initiative, Porter Yoshida collaborated with Toray Industries, Inc. to develop 100% plant-derived nylon made from 60% castor oil and 40% corn for its signature series, Tanker, which is the first in the world ever to be successfully mass-produced.

"This environmentally conscious material presents a more eco-friendly alternative without compromising quality," Mr. Yoshida explains.

Despite challenges posed by the COVID-19 pandemic, Porter Yoshida has remained committed to delivering exceptional service, diversifying customer transactions across both offline and online channels, with a goal of fostering lasting relationships.

When it comes to the prized Tanker series, it is particularly significant for the president, given that they share the same year of birth, and he believes that a key mission of the brand is to connect emotionally.

"I vividly recall buying a Tanker bag for a trip. It has stayed with me, evoking countless memories, and I hope our customers experience the same, cherishing our bags as lifelong companions."

Through its blend of tradition, innovation and new sustainability, Porter Yoshida continues to preserve Japanese craftsmanship, enriching the lives of customers worldwide.